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25Mar/110

Ford Motor Case Studies

“One team, one plan, one goal.” This is the Ford Motor Company mission statement. Ford Motor is an American multinational automaker headquartered in Dearborn, Michigan. Ford Motor case studies discuss the history, brands, markets, products and achievements of Ford Motor.

A brief history of the company can serve as a good introduction for Ford Motor case studies. In 1903, Henry Ford founded Ford Motor Company. It was also in the same year when Stephen Tenvoorde opened the first retail Ford dealership in St. Cloud, MN. Next, Ford Motor case studies should discuss Henry Ford as a visionary behind the concept of mass production. The key people of the company as of 2011 including President and CEO Alan Mulally, Director Emeritus William Clay Ford Sr. and Executive Chairman William Clay Ford Jr. should also be mentioned in Ford Motor case studies. The company controls two car brands, Lincoln and Ford, that should then be described in Ford Motor case studies. In addition, the types of vehicles sold by Ford Motor such as cars, crossovers and SUVs, trucks, hybrids and EVs and commercial vehicles should be listed in Ford Motor case studies. Finally, the environmental initiatives of the company including alternative fossil fuel vehicles, flexible fuel vehicles, electric vehicles and hybrid electric vehicles should also be noted in Ford Motor case studies.

In order to write quality Ford Motor case studies, make sure to first locate reliable sources on Ford Motor, read examples of Ford Motor case studies, and even read how other case studies such as Novartis case studies, Burger King case studies and British Airways case studies are written for examples of how to write a business case study.

24Mar/110

Cisco Systems Case Studies

Today, networks play an essential role in government, education, business and home communications. Based in San JOse, California, Cisco Systems, Inc. is the leader in networking for the Internet worldwide. It currently has more than 70,000 employees. Cisco Systems case studies discuss the company’s history and background, products, strategic management, and strengths, weaknesses, opportunities, and threats facing Cisco Systems.

Novartis case studies, British Airways case studies, and Toyota case studies are examples of business case studies that you might want to read in order to see some examples of how to write a business case study. Also, before writing Cisco Systems case studies, you should make sure that you locate and consult reliable sources on Cisco and even read some examples of Cisco case studies to learn more about the company and to gather the information from these sources that you will need to support your own Cisco Systems case study.

A small group of computer scientists from Stanford University founded Cisco in 1984.  A brief discussion about the company’s history can serve as a good introduction for Cisco Systems case studies. Cisco creates Internet solutions that give individuals easy access to information anywhere and anytime. Continuous development of world class products in the core technologies of routing and switching, together with advanced technologies in areas such as home networking, IP telephony, optical networking, security, storage area networking, and wireless technology are provided by the company and these should be listed in Cisco Systems case studies as well as the broad range of services the company provides. The strategies employed by Cisco and the four core components that are the pillar of Cisco's strength should also be examined in Cisco Systems case studies. Additionally, a SWOT analysis of the company should be provided in Cisco Systems case studies. Lastly, Cisco Systems case studies should explore the criticism and controversies that Cisco has had to confront and how it was able to settle these issues.

23Mar/110

Novartis Case Studies

Novartis International AG is one of the largest pharmaceutical companies in the world that focuses its principal activity on the development and manufacturing of pharmaceuticals and nutritional products. Novartis ranks third in sales in the industry and is currently based in Basel, Switzerland. Novartis case studies discuss the history, foundation, features and controversies faced by the Novartis company.

Novartis case studies should first look at the history of the company. The merger of Ciba-Geigy and Sandoz Laboratories in 1996 created Novartis and the combined history of both merger partners covers a period of 250 years. Next, Novartis case studies should examine the products of Novartis, from pharmaceuticals, over-the-counter drugs, and animal health to medical research and development activities. One important feature of Novartis is that it operates four separate divisions:  Pharmaceuticals, Consumer Health, Sandoz Generics, and Vaccines and Diagnostics.  This feature along with the important factors that led to the company's expansion and its entry  into the Chinese market should be noted in Novartis case studies. The marketing strategies employed by the management and a SWOT analysis of the company should also be discussed in Novartis case studies. In addition, Novartis case studies should examine the business environment within Novartis, its human resource management policies and practices, and strategies to deal with upheavals. Lastly, controversies that the company has been involved in such as accusations of sexual discrimination, negative advertising practices, its decision to decline to provide free flu vaccines, a settlement of fraud charges, and a court case against India’s production of generic medicine should also be examined in Novartis case studies.

In order to write quality Novartis case studies, make sure to first locate reliable sources on Novartis, read examples of Novartis case studies, and even read how other case studies such as British Airways case studies, Toyota case studies or eBay case studies are written for examples of how to write a business case study.

23Mar/110

Pfizer Case Studies

Pfizer Incorporated is a global pharmaceutical company that has its research center in Groton, Connecticut. The company is one of the largest pharmaceutical companies in the world because of its products sales. Pfizer case studies discuss the company’s history, products, mergers, marketing strategies and the lawsuits it was involved in.

By reading other business case studies such as Royal Dutch Shell case studiesMorgan Stanley case studies and British Airways case studies, you will be able to learn more about the specific components that you should discuss in a business case study which will aid you in writing Pfizer case studies. It is also important to consult reliable sources on Pfizer as well as read examples of Pfizer case studies to gain more knowledge about the company.

Pfizer case studies should begin with a brief history of how the company started and how it grew. The company was named after Charles Pfizer and Charles Erhardt who started a chemicals business in 1849. Pfizer has a wide selection of best-seller products such as Lipitor, Lyrica, Dflucan, Zithromax , Viagra and Celebrex also known as Celebra that should be named in Pfizer case studies. Pfizer case studies should also discuss Pfizer's successful mergers  with Warner-Lambert in 2000, Pharmacia in 2003 and Wyeth in 2009 that significantly advanced the company’s growth. The marketing strategies employed by the company to consumers, physicians and health care organizations should be discussed as well in Pfizer case studies. Finally, Pfizer case studies should discuss the challenges that the company faced through lawsuits from its acquired companies and most of all the biggest issue it Pfizer faces concerning allegations of fraud.

22Mar/110

Royal Dutch Shell Case Studies

Based in the Netherlands and created in 1907, Royal Dutch Shell is a global oil and gas company and is the largest energy company in the world. Royal Dutch Shell case studies discuss the history, founders, brand, operations and business strategies of the company.

Burger King case studies, Apple Inc. case studies and British Airways case studies are just two examples of case studies that you might want to read to see examples of how to write business case studies. You should also make sure that you consult reliable sources on Royal Dutch Shell as well as read examples of Royal Dutch Shell case studies to gain the information about the company that you will need to support Royal Dutch Shell case studies.

Royal Dutch Shell case studies should begin with a brief history of the company, noting that it started as a result of a merger between Royal Dutch Petroleum Company and “Shell” Transport and Trading Company Ltd in February 1907. The founders of the two merged companies, Jean Baptiste August Kessler and Henri Deterding for Royal Dutch, and brothers Marcus and Samuel Samuel for “Shell” should also be mentioned in Royal Dutch Shell case studies. Royal Dutch Shell case studies.  This should be followed with an explanation of how the company developed its logo and brand.  The operations of the company should be presented as well in Royal Dutch Shell case studies and its five core businesses should be emphasized.  These include exploration and production, gas and power, refining and marketing, chemicals, and trading and shipping. Lastly, Royal Dutch Shell case studies should discuss the business strategies used by the company to respond to the demands of a global economy.

20Mar/110

British Airways Case Studies

British Airways plc is one of the world’s largest international airlines, serving more than 40 million passengers every year. The British Airways company is headquartered at Heathrow Airport in London and Gatwick Airport and currently employs a workforce of more than 50,000 people. British Airways case studies discuss the company history, corporate affairs, products and services, and their business strategies.

A look at the origins of the airline can provide an interesting introduction for British Airways case studies. The first international daily flight service between London and Paris started in 1919 by British Airways' predecessor, Aircraft Transport and Travel Limited. The airline was privatized by the British government in 1987 which created the airline in its current form. The role of the airline in tourism and travel should then be described in British Airways case studies. The airline is engaged in the operation of domestic, international and charter air services for the transport of passengers, mail and freight, and the provision of ancillary services. A discussion of the airline’s management of human resources, assets and technologies should also be included in British Airways case studies.  An up-to-date situational analysis (PEST and SWOT), aims and objectives and a strategy for achieving results should then be included in British Airways case studies. The incidents and accidents encountered by the airline should be explored in British Airways case studies as well. Finally, the merger between British Airways and Iberia Airways of Spain should be discussed and analyzed in British Airways case studies.

In order to write more informed and quality British Airways case studies, make sure that you locate sources on British Airways that you can cite in your essay as well as read some examples of British Airways case studies to get additional ideas about important issues to discuss in your paper. It is also helpful to read other case studies such as UPS case studies, FedEx case studies and eBay case studies to enhance your knowledge about the process of writing a case study.